Those of us who work in technology within creative and ad agencies tend to find the term 'creative technologist' a bit wooly, and a bit embarrassing when it's applied to us. I think it implies that what we do is somehow more alchemical than it actually is (at least that's how I feel about my work).

That said, raising the profile of technical departments within the creative process is something I believe in strongly, because it leads to better digital work. So, I was very happy to contribute an article to The Drum, who were looking for people who loosely fit the bill as creative technologists to share photographs of their working environments, and to talk a little about the job.